Brands / ICS

ICS

ICS logo design guidelines.

ICS main logo on white background

ICS main white logo on ICS-blue-20 background

ICS black logo on white background

ICS white logo on black background

ICS logo construction

ICS logo spacing

ICS logo recommended spacing equal to its height.

ICS logo size

ICS logo recommended minimum height - 40px.

ICS logo do's and dont's

Recommendations

Use the ICS main logo on white or neutral light backgrounds.
Use the ICS main white logo on ICS-blue-20 background.
Use the ICS black logo on white or neutral light backgrounds.
Use the ICS white logo on black or dark contrasting backgrounds.

Things to avoid

Don’t rotate the logo.
Don’t stretch or scale the logo disproportionately.
Don’t distort the icon.
Don’t detach the word mark from the icon
Don’t use the ICS main logo on non-ICS coloured backgrounds.
Don’t use the ICS white logo on low contrast backgrounds.
Don’t change the colour of the icon.
Don’t apply alternate colours to the icon individually.
Don’t change the colour of the word mark.
Don’t change the typography of the word mark.