Introduction
The ICS brand system is a living project, evolving and adapting over time to meet the needs of the company. It is a guide for visual branding, foundations, components, patterns, and use cases that seek to provide consistency and coherence across all of ICS's brands and products.
This guide is a customisable design system based on modular design principles. Every component is built using basic elements with shared styles, connected by a single visual language that can be applied to all of our branding, digital and print materials.
Who is this for?
Being a company with such a strong focus on content creation, it is important that anyone, regardless of skills or seniority, who wishes to create text, visuals or video that includes any of the ICS brands feels comfortable and supported in doing so.
This guide is here to assist you in that process, by providing a flexible framework that works both as a centralised tools and assets repository, and as a reference manual to allow anyone within the team to use the brand consistently across many different applications.
Why do we have it?
We are proud to be very a diverse team, where different experiences, inclinations, talents, and walks of life converge. For us to speak with one voice, though, we must continually stress the importance of consistency. It is essential for us to apply this philosophy to all of our output, in order to project reliability, acumen and self-awareness. This is not, in any way, meant to stifle your creativity, but rather to provide a common environment where we can all safely operate as one.
This consistency should translate into a better brand experience for our clients and audience, and set us apart in a positive fashion.
Table of contents
Overview
Foundations
Brands
Resources